Patients and families
A more enjoyable braces experience through flavor, color, and choice.
Patient impact
A patient experience upgrade for a market with little personalization
Ligatures are familiar, widely used, and often treated as interchangeable. Smileys asks how a small orthodontic detail could make treatment feel more personal.
Who Smileys helps
Designed for the people who live with braces every day
Orthodontic practices
A differentiated patient conversation that can add excitement to routine appointments.
Future collaborators
A student-led idea designed to start better conversations about comfort, choice, and orthodontic care.
Why it matters
Small choices can make treatment feel more personal
Teen and adult patients increasingly expect healthcare products to feel more personal, more comfortable, and easier to care about. Smileys brings that lens to a category where the core product has stayed mostly functional.
Ligatures are worn throughout treatment, not just at the appointment.
Color choice is already part of the braces experience.
The idea shows how personalization can make healthcare feel more approachable.
What comes next
Smileys is built for learning, feedback, and responsible development
Orthodontists
Feedback on patient response, chairside workflow, and the right pilot structure.
Technical mentors
Guidance on materials validation, safety review, and responsible product development.
Reviewers and mentors
Feedback from educators, admissions readers, and people who value student-led invention.