Flavor-forward
Designed to introduce taste as a positive sensory detail during the braces journey.
Product platform
Ligatures designed for choice, comfort, and everyday wear
Smileys is developing flavored and customizable orthodontic elastics that fit into an existing braces workflow while making the patient experience feel more personal.
Core concept
A familiar orthodontic product, upgraded for the person wearing it
Color expressive
Built around the patient behavior orthodontic offices already see: choosing colors as a form of self-expression.
Practice friendly
Intended for future integration with the way orthodontists already select, store, and apply ligatures.
Experience menu
Product families can be organized by taste, color, and occasion
A simple catalog structure gives patients recognizable choices and makes the idea easy to understand at a glance.
Fresh
Mint-inspired flavors and cool colorways for a clean, classic feel.
Fruit
Bright, playful combinations designed for younger patients and seasonal refreshes.
Signature
Brandable color sets for orthodontic offices, school themes, and events.
Adaptive
Temperature-responsive visual concepts for an added moment of surprise.
Development note
Built for validation before scale
Smileys is not presenting a finished clinical product on this site. The current focus is learning, responsible development, expert feedback, and clear communication.
Product names, flavor examples, and catalog groupings are illustrative concepts for project review and feedback.